Thursday, June 21, 2012

Yves Saint Laurent To Change Name to Saint Laurent Paris

The competitiveness of the fashion market has forced Fashion powerhouse Yves Saint Laurent to change their name to Saint Laurent Paris, a move by creative director of YSL Hedi Slimane. The popular logo will remain the same but the official name will be change back to the original name Saint Laurent Paris created by in 1966. Lets see what this change will do to YSL and its branding.

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